Every year HISK invites the public to join its annual Open Studios during which 24 artists will open their studios to the public and reveal what they have been working on during their residency period.

Highly based on typography the campaign was designed for both physical and digital mediums. We used the artists' names as graphical elements to play with the idea of openness.

A visual identity that evolves but still reflects on its beginnings, a visual campaign with layers.

Client: HISK Belgium
Service: Visual Identity
Location: Ghent, Belgium
Year: 2022

HISK is a post-academic course in visual arts that provides young artists from Belgium and the world with a workspace and pedagogical guidance for a duration of two years. The emphasis at the HISK lies on individual practice and close contact with a community of distinguished visiting lecturers - artists, writers, curators, and scholars. Based on the diversity of artistic practices and positions, the unique HISK concept gives the artists every opportunity for critical research within a broader aesthetic, social and political context.

Every year HISK invites the public to join its annual Open Studios during which 24 artists will open their studios to the public and reveal what they have been working on during their residency period. The challenge with such a project is to create a visual identity that it’s strong enough to stand out during such a small period of time and that highlights all the artists equally. In such a context it’s important the artist is the center of attention and not the institution.

Together with HISK, we developed a strong visual campaign that invites the public to visit the studios. Highly based on typography the campaign was designed for both physical and digital mediums. We used the artists' names as graphical elements and played with the idea of openness. In order to create depth and humanity we decided to use the artist's portraits as a graphical element in order to invite the visitors. By adding the pictures on top of the typographical elements previously designed we created a visual campaign that evolves but still reflects on its beginnings, a visual campaign with layers.