Client: Bettina Pinks
Service: Web Design
Location: Paris, France
Year: 2021
Photography: Nam Le Toan, Hervé Goluza

PINKS Architecture is an architectural practice by Bettina Pinks. Until 2017, she worked in internationally renowned agencies and during this period she managed prestigious projects, such as the renovation of the Pavillon Dufour at the Château de Versailles and the construction of the Metz Congress Centre, and followed large-scale projects in France and the Netherlands. In 2018, she decided to set up her studio and now works mainly in the field of renovation, restructuring, and transformation of spaces. She takes on projects of different programs, ranging from the renovation and extension of homes to the design of public spaces and the realization of workplaces.

This website represents PINK’s first online presence. It was important for Bettina to have a website that showcase her practice by mentioning all the projects that she was involved in during her career but only fully showing a selection. In order to create a visual narrative that would represent Bettina’s extraordinary practice it was important to show, throughout the navigation, her skill to solve both technical and aesthetic problems. By splitting PINK’s practice into categories we managed to show how versatile her work is, and more importantly that she can master small-scale projects as well as projects with 108 000m2.